Sep. 2019- Sep. 2020
Product design, user research
Sketch, Principle, HTML/CSS
Set success metrics and negotiate competing priorities
Write research questions and conduct user research
Rapid prototyping and iterate with A/B testing results
Problem: Customers need better suggestions when they are searching for a product.
Solution: Design specific search suggestions mapped to every scenario in the user flow of new/returning users.
Problem: 1. In the legacy site, the header system of the PLP didn't provide much value for users from a navigation perspective.
2. Mobile and tablet interaction design lacked filter tags behavior. Error message did not follow form correct form fill pattern.
Solution: 1. After competitive analysis, I designed the utility navigation section as an additional facet for filtering within the PLP.
2. I redesigned the mobile filter states with a modern design style.